Storytelling on Deadline: Ancare’s Video Success
When Ancare Veterinary Services approached us with a challenge—create a compelling recruitment video for upcoming out-of-state externship events—we knew this project needed to move fast and deliver big. With only a short window to film, our team stepped in to bring it all to life with intention, efficiency, and a deep understanding for the story that needed to be told.
A Focused Narrative with Purpose
At the heart of this project is a thoughtfully conducted interview with Ancare’s owner. We captured a wide range of content—stories, philosophies, and insights—but knew the final piece had to be concise, focused, and deeply impactful. We carefully edited down the footage to highlight what mattered most to his audience: Ancare’s unique approach to mentorship, the depth of hands-on experience his team receives, and what sets the hospital apart in the veterinary space.
The resulting video is tailored specifically for externship recruitment. It’s clean, clear, and emotionally resonant—crafted to stand out at in-person events and leave a lasting impression.
Photography That Reflects Professionalism and Heart
To complement the video, we captured a full library of professional images using off-camera strobes, allowing us to bring a polished, high-end feel to every frame. These photos are now used across Ancare’s website, social media, and print materials—creating a consistent and elevated visual identity.
Each image highlights authentic moments: the warmth of the team, hands-on patient care, and the energy of the practice.
A Positive Community Response
After the video launched, Ancare shared it on their social media—and the response was overwhelming. The comment section quickly filled with praise from clients and community members alike:
“Ancare is the best.”
“I loved how this video showcased the caring staff.”
”this was very true and interesting, thank you for making”
This outpouring of support is exactly what we aim for—creating content that doesn’t just look good, but resonates with real people and builds connection.
Making It Happen
Despite time constraints, we delivered a high-quality, emotionally impactful video and photo collection that now serves as a powerful recruiting and branding tool. It’s a testament to what’s possible when purpose meets creativity—even under pressure.
We’re proud to help Ancare Veterinary Services continue to grow their team and share their values with the world.