LaSalle County Tourism tasked us with creating a fresh and exciting summer ad that would appeal to younger audiences. We knew we wanted to take a more unconventional, and unique approach with this video. After some brainstorming, we decided to shoot the video in the point of view style of a young couple on a weekend getaway. This inviting and personal style allows the audience to more easily feel immersed in the experience, we are very proud of how this video turned out!